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Behind the shoot: How we brought Studio Goods’ rebrand to life
A rebrand is more than a new logo, colour palette or a shiny new website. When the business has evolved, the visuals need to catch up too. That was exactly the case for Studio Goods, the new chapter of Melbourne-based creative studio founded by Britt. After five years as Studio Kie, Britt was ready to officially introduce Studio Goods, a brand that better reflected the work she was doing, the clients she wanted to work with and where she wanted to take the business next. And
First Sense Rebrand: A Holistic Approach to Brand Transformation
When it comes to rebranding, it’s not just about creating a new look; it’s about realigning a business with its purpose, vision, and...


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