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Behind the shoot: How we brought Studio Goods’ rebrand to life
A rebrand is more than a new logo, colour palette or a shiny new website. When the business has evolved, the visuals need to catch up too. That was exactly the case for Studio Goods, the new chapter of Melbourne-based creative studio founded by Britt. After five years as Studio Kie, Britt was ready to officially introduce Studio Goods, a brand that better reflected the work she was doing, the clients she wanted to work with and where she wanted to take the business next. And
Understand the Buyer Personalities and Start Creating Impactful Content
Not all clients make decisions the same way. Some are motivated by stories, others by results, details, or excitement. That’s why...


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