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Behind the shoot: How we brought Studio Goods’ rebrand to life
A rebrand is more than a new logo, colour palette or a shiny new website. When the business has evolved, the visuals need to catch up too. That was exactly the case for Studio Goods, the new chapter of Melbourne-based creative studio founded by Britt. After five years as Studio Kie, Britt was ready to officially introduce Studio Goods, a brand that better reflected the work she was doing, the clients she wanted to work with and where she wanted to take the business next. And
How to Make Your Content Look Expensive (Without Expensive Tools)
Let’s be real: you don’t need the fanciest apps or the most high-tech software to make your content look polished and premium. It’s not about the price tag of the tool; it’s about the design choices you make. I’ve seen gorgeous designs emerge from free tools, and on the flip side, messy work created with the most advanced software. The secret? Understanding design principles. Let’s break them down. 1. It’s Not the Tool, It’s the Principles The Adobe vs. Canva debate is old n
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