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Behind the shoot: How we brought Studio Goods’ rebrand to life
A rebrand is more than a new logo, colour palette or a shiny new website. When the business has evolved, the visuals need to catch up too. That was exactly the case for Studio Goods, the new chapter of Melbourne-based creative studio founded by Britt. After five years as Studio Kie, Britt was ready to officially introduce Studio Goods, a brand that better reflected the work she was doing, the clients she wanted to work with and where she wanted to take the business next. And
When Everyone Else Switches Off, the Doers Lock In
December and January — the months when inboxes go quiet, offices empty out, and the world collectively exhales. Most people take a step back, switch on “holiday mode,” and let things coast. But not everyone. For the doers, dreamers, and creators — this is the golden window. We call it The Great Lock In. The Quiet Season Is Where Growth Happens While others are hitting pause, the go-getters are quietly creating. It’s that sweet spot in the year where you can finally breathe ,
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