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Behind the shoot: How we brought Studio Goods’ rebrand to life
A rebrand is more than a new logo, colour palette or a shiny new website. When the business has evolved, the visuals need to catch up too. That was exactly the case for Studio Goods, the new chapter of Melbourne-based creative studio founded by Britt. After five years as Studio Kie, Britt was ready to officially introduce Studio Goods, a brand that better reflected the work she was doing, the clients she wanted to work with and where she wanted to take the business next. And
8 Signs Content Creation Is Quietly Holding Your Business Back
If creating content constantly feels like another full-time job, this is for you. As a business owner, you are expected to show up online consistently. Post regularly. Stay relevant. Keep up with trends. Film reels. Edit videos. Refresh visuals. At some point, it stops feeling creative and starts feeling exhausting. If content creation is taking up mental space you no longer have, slowing down your growth, or making you dread opening Instagram, it may be time to offload it. H
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