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Behind the shoot: How we brought Studio Goods’ rebrand to life
A rebrand is more than a new logo, colour palette or a shiny new website. When the business has evolved, the visuals need to catch up too. That was exactly the case for Studio Goods, the new chapter of Melbourne-based creative studio founded by Britt. After five years as Studio Kie, Britt was ready to officially introduce Studio Goods, a brand that better reflected the work she was doing, the clients she wanted to work with and where she wanted to take the business next. And
What’s Actually Involved in Planning a Production or Campaign
(And why it’s probably more than you think) From the outside, a production or campaign looks pretty straightforward. A shoot day.Some visuals.A few videos.Content ready to go. Simple, right? What you don’t see is everything that happens before the camera even comes out. And that’s usually the part where business owners start replying to emails at 10pm, thinking, “Why does this feel like more work than I expected?” If planning a campaign feels bigger than the campaign itself,
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