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Behind the shoot: How we brought Studio Goods’ rebrand to life
A rebrand is more than a new logo, colour palette or a shiny new website. When the business has evolved, the visuals need to catch up too. That was exactly the case for Studio Goods, the new chapter of Melbourne-based creative studio founded by Britt. After five years as Studio Kie, Britt was ready to officially introduce Studio Goods, a brand that better reflected the work she was doing, the clients she wanted to work with and where she wanted to take the business next. And
How to Smash your Business Content without Losing your Mind
At some business point, content stops feeling like “just marketing” and starts feeling suspiciously like another full-time job you never applied for. You’re posting consistently. You’re showing up. You’re doing all the things you’re told you should be doing. And yet… behind the scenes, content is taking up way more brain space than it deserves. Instead of helping you grow, it’s quietly draining your energy, creativity, and patience. If you’ve ever caught yourself thinking,
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